Genre: New Age Kwaito
Label: 999 Music
Flashback to the 90’s a young man named Arthur Mafokate coined a music genre that changed the face the South African youth culture in the music industry forever.
The genre is named Kwaito and it has stood the test of time with its anthemic ghetto beats and lifestyle. After
quadruple platinum albums of himself and his artists to his credit, Arthur is back more re-¬invented, streetwise and smart.
His latest single titled “Habashwe” is a sign of Arthur’s willpower to stamp his authority as a brand name and one of the finest musicians to come out of this country. His recent brand of Kwaito shows evolution and his ability to always spring a trick or two when least expected.
“Habashwe” is an untethered, unapologetic song filled with ghetto linguistics and style where Arthur is stamping his authority as lyrical genius and well known marketer.
He is back more refined, more ghetto, more performance driven as usual. A marketing campaign that entails posters, fliers, postcards, banners and a new video for the single “Habashwe” is due for release in the next few weeks. Bow down. The King is back!!!